Project Goals
- Generate more qualified enquiries
- Improve local search rankings
- Increase website conversions
- Build consistent organic traffic
The Challenge
The existing website received limited organic traffic, and most visitors failed to convert into membership enquiries. Competition from nearby fitness centres made standing out in search results increasingly difficult.

Our Approach
We optimised the website’s information architecture, refined landing pages, improved metadata, strengthened local SEO, and implemented a content strategy targeting high-intent search terms. Conversion improvements were introduced throughout the website to encourage enquiries.
Results
- Qualified leads increased by 96%
- Organic traffic grew by 138%
- Improved rankings for competitive keywords
- Higher conversion rates across key landing pages
Services Delivered
- SEO Strategy
- Conversion Optimization
- Local SEO
- Landing Page Optimisation
- Performance Analytics





